For the week of June 8 to 14, gross advertising investment was -14% lower than the same period in 2019 for the TV, radio, press, outdoor advertising and cinema media according to Kantar’s figures relayed by wave 5 of the CSA barometer on the effects of the health crisis on the audiences of audiovisual groups and on the advertising market.
This is 14 points better than for the week of May 25-31.
At the heart of the crisis, from April 13 to 19, this drop was -67.1%. In TV this drop is evaluated at -9% (against -16% previously). By agency, for the period from June 1 to 14, the largest decreases are -34% and -27% compared to the period from February 17 to 29, respectively for Amaury Media and NRJ Global. Next Media Solutions posted an astonishing progression at + 41%.
In radio, the level is not progressing for the moment: the level had returned to the same height as 2019 for the week of May 25 to 31. From June 8 to 14, the trend is at -2% after having relapsed to -14% the week from June 1 to 7. Radio France Publicité and TF1 Publicité improved their gross volume compared to February.
–
