Adidas to Sell Yeezy Products Despite Separation from Kanye West, Donates Proceeds Against Discrimination and Hatred

The Adidas group wants to continue to sell parts of the inventory of the products of the “Yeezy” series, which were launched together with rapper Kanye West, even after the separation from the controversial musician. The sporting goods company announced on Friday evening that “some Yeezy products” would be available via the Adidas app and online at the end of May.

Adidas had terminated the long-term cooperation with West in October after the latter had repeatedly abusive, including with anti-Semitic statements. Since then, millions of pairs of shoes that had already been produced lay in stocks scattered around the world. “The company is currently examining whether and when Adidas will launch further products from stock.”

As announced by CEO Björn Gulden, part of the proceeds will be donated: “The company will donate a significant amount to selected organizations that fight discrimination and hatred, including racism and anti-Semitism,” the statement said. These included the Anti-Defamation League (ADL) and the Philonise & Keeta Floyd Institute for Social Change.