Roger Federer, who has dominated tennis for decades and holds the title of “King of Tennis” and “Swiss Express”, officially played the last game of his career at the “Laver Cup” held in London, England previously . . To witness the latest figure of the legend, many fans have tried every means to grab the tickets, among which the double VIP box even shouted the skyrocketing price of NT $ 15 million.
Dad Fei’s fascination isn’t just that, in addition to the ticket rush, the sneaker brand “On” tennis shoes he’s wearing are also sold out. Not only does he have great successes on the tennis court, but also the endorsement off the court is the same as his investment. Very “money sucking”, it leads you to review his sports investment technique.
The Roger LC22 advantage of @in_running has the Laver Cup logo on the tongue and insole, Swiss + British flags (the ’22 event is in London) and red + blue and Speedboard lace loops.
“The On team and I have placed a strong emphasis on carefully updating special details.” – @Roger Federer pic.twitter.com/xyit0Cnszg
– Tim Newcomb (@tdnewcomb) September 20, 2022
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Indeed, in the early days of his career, Federer was a contract athlete with the world leader of the sports brand Nike, with whom Nike has signed a contract since 1994. It is understood that the contract amount in the following period is approximately 10 million US dollars (approximately 300 million Taiwan dollars) per year Price. Papa Fei is a basketball fan in private, and also a fan of the great Michael Jordan basketball, so joining Nike is a “match made in heaven” for him. Nike has launched some of his custom products and even a “Double King” style, which combines Federer and the tennis shoes of his idol Jordan.
Although tennis shoes are not as popular as basketball shoes, jogging shoes and other footwear, Federer is still one of the best Nike players in the world by virtue of his achievements and status in tennis, and is obviously the number one spokesperson for the tennis series. Not only that, Nike also designed an exclusive “RF” logo for him. “RF” is the English abbreviation for Roger Federer. At first glance it looks like an “F”, but if you look closely, there is actually an “R” hidden inside it. This logo is widely loved by fans all over the world and Nike clothing, accessories and shoes with this logo are very popular styles.
When Federer’s contract with Nike expired in 2018, just when everyone thought that Fei’s father would continue to renew his contract with Nike, the dominant world leader, Japanese clothing brand Uniqlo drew up a deal “hard to refuse”. . average of 30 million US dollars per year (about 900 million Taiwan dollars), a period of 10 years and will not change due to retirement or not. As a result, Federer ended his 24-year partnership with Nike and signed a new contract with Uniqlo. Such a large and cumbersome contract also allows Federer to still occupy the top of Forbes’ list of highest paid tennis players in the world during the injury period and without any gambling bonuses.
After leaving Nike, as the “RF” logo is a registered trademark of Nike, Federer had to temporarily give up the logo that belonged to him. Federer finally got the right to freely use the “RF” brand only in 2020. He later brought the RF brand into Uniqlo products as well, so that fans who love Dad can purchase this series of “familiar” products.
Despite Federer having signed a 10-year contract with Uniqlo, as Uniqlo does not manufacture tennis shoes, he can still be seen wearing Nike tennis shoes from 2018 to 2020 until his “eyes” have changed …
Federer’s wife Mirka was also a former tennis player. She often wears running shoes from the Swiss sports brand “On”. It was thanks to his wife’s relationship that his father got to know the brand. After trying it, Federer immediately fell in love with its simplicity Design and unique soles and proactively contacts the founder of On.
The insightful Federer immediately saw the business opportunity of “On”, determined to join the ranks of the brand and invested a large amount of money in the brand. And coincidentally, when Dad Fei joined the team, he happened to be hit by the injury and the global epidemic – he couldn’t play, but he had a lot of time to develop tennis shoes with the team.
With Federer’s advice from a tennis player’s perspective and his own design, he and On teamed up to create the first pair of tennis shoes in the brand’s history. In 2020, they debuted on Fei Dad’s social platform. At Wimbledon the following year, he actually wears these “new combat shoes”. Under Federer’s personal influence and sales, “On” has grown rapidly since its listing on the US stock market in 2021 and has become one of the fastest growing sports brands in the world.
Federer not only has business acumen and entrepreneurial skills, he also has sponsorships for numerous brands such as Mercedes-Benz and Rolex. In addition to his skills with the ball, his good image as an “elegant gentleman” brings more charm to the brand and makes the brand willing to collaborate with him for many years. Rolex, who has been with him for many years, also made a video to thank Federer after announcing his retirement, known as the most elegant sponsorship combination in history.
In addition to the aforementioned world-famous brands, Federer also sponsored the Jura and Moët & Chandon coffee machines. Moet & Chandon shot a series of “Exploration” promotional videos for him. In 2018, to celebrate the 20th anniversary of Federer’s career in professional tennis, Moet & Chandon released a limited edition of just 20 bottles of champagne to the world, priced at approximately NT $ 600,000. , All proceeds go to the foundation founded by Federer. Although limited edition champagne is expensive, but with the high popularity of Fei Dad, limited edition champagne is still out of stock.
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Federer is undoubtedly a tennis superstar, and is also the “belief” in the hearts of many fans. Although Federer’s career on the pitch is over, I believe that with his excellent image and business acumen, everyone can expect him to retire. to the mall “or develop a variety of tennis-related supplies.
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