Abbott is the 2021 EDDI Award Winner

Success through dialogue marketing: this is what the EDDI Award stands for. With this award, the association has honored companies every year that, as part of their communication strategy, have proven to be successful in the individual dialogue with customers over the long term.

At this year’s award ceremony, which took place on the afternoon of the first day of the Dialog Summit, the health care company Abbott was honored with the most important German dialogue marketing award for companies. The leading healthcare company with a wide range of healthcare products and services helps people with diabetes lead healthier and more active lives.

“We are very happy about this award, because it is confirmation and motivation at the same time. Abbott always focuses on the health and wellbeing of patients – this requires direct dialogue! We rely on creative and fast communication and are happy to be supported by modern, digital technology. We want to provide patients with the best possible information and support them in their health therapy, ”says Christian Grapow, General Manager Diabetes Care at Abbott in Germany.

There was no EDDI winner in the BtoB category this year. For DDV President Martin Nitsche, this is clear evidence of quality: “For the association, the EDDI Award is not an end in itself. If the candidates do not meet the qualitative demands of the jury for outstanding dialogue marketing, then there is only one EDDI winner in a given year. We are all the more pleased that Abbott was able to convince us across the board with its comprehensive communication strategy that focuses on dialogue. We warmly congratulate this year’s winner ”.

All EDDI winners have in common that they use communication and advertising activities in the sense of cross-media dialogue marketing with their target group sustainably and successfully and understand dialogue marketing as an integral part of a holistic corporate strategy. The winners of recent years include: PAYBACK, Deutsche Bahn, XING, DOUGLAS, Merck, REWE Group, Esprit, VHV Versicherungen, dm-drogerie markt, Jaguar Land Rover, ING-DiBa, Coca Cola, TUI, Lufthansa and Porsche.

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