To celebrate the 10th anniversary of the official birth of AAPE BY *A BATHING APE®, the brand has launched a series of activities themed around the anniversary story to commemorate this major milestone. In addition to further exploration and breakthroughs in product design and item selection, many new joint works and anniversary limited works are also presented. Please follow AAPE Official WeChat and Official Weibo (topic #AAPE10#) to get the latest information on AAPE’s 10th anniversary.
this season,AAPEWith the famous Japanese ramen restaurant”MENYA MUSASHIThe Musashi Noodle Shop opens.”10The anniversary cross-border cooperation skillfully integrates the brand’s street fashion genes and characteristic food culture to form a rich and original cross-border joint project. The series of collaborations includes products such as clothing sets and tableware, and limited-time ramen shops have opened in Shanghai, Shenzhen, Hong Kong and Tokyo.
【AAP× Musashi noodle shop | Joint Series]
The first series of collaboration between AAPE and Menya Musashi consists of short-sleeved T-shirts, aprons and tableware sets. The joint T-shirt is white as the background color, with the classic AAPE MOONFACE camouflage printed on the front, incorporating the inspiration of Menya Musashi’s LOGO, and transforming it into a character style full of oriental aesthetics. The images are displayed of both sides’ branding on the body tag; The combination of red MOONFACE, ukiyo-e style samurai images, and the branding of both sides shows the collision of modern and traditional aesthetics and cross-fields with detailed model design. The representative element of the ramen restaurant apron uses AAPE’s iconic camouflage and logo as the basis, with both brand images printed on the top and AAPE brand slogan printed on the tie detail; the limited body tag is also used in this article.
AAPE × MENYA MUSASHI
The joint dinnerware set launched for this collaboration includes ramen bowls, chopsticks, spoons and placemats. The bottom of the ramen bowl features the MOONFACE pattern in red. The brand images on both sides are printed on the inside of the bowl, and the Ukiyo-e samurai image and brand LOGO are displayed on the outside. Chopsticks and spoons are presented in black, printed with MOONFACE and Menya Musashi LOGO designs; full-page AAPE camouflage placemats are also specially stitched with cooperation pattern labels. The tableware comes with a unique black paper bag and a special packaging box printed with the main vision of the series, which has collection value and highlights the common identity of the two sides.
【AAP× Musashi noodle shop | Limited time ramen shop】
In addition to joint product launches, this cooperation will also create a three-month “AAPE × Menya Musashi limited-time ramen shop” in designated Menya Musashi stores in Shanghai, Shenzhen, Hong Kong and Tokyo from November 18″ and specially customized a AAPE × 麺屋 Musashi ramen set meal for this collaboration During the period, the restaurant staff will wear common uniforms to serve customers.Whether you are a lover of the AAPE brand or a ramen connoisseur, you may want to go and find out.
AAPE × MENYA MUSASHI
AAPE × MENYA MUSASHI
Four cities connect to explore the original “monkey” flavor.
AAPE × 麺屋武蔵 limited-time ramen shop design is inspired by the 10th anniversary of AAPE and the main visual pattern of the joint name of the two sides, such as the traditional Japanese-style camouflage curtain, the original image of the Japanese-lanterns in style, window stickers, floor and carpet stickers, etc., the conspicuous LOGO of the 10th anniversary of the AAPE bears a unique commemorative meaning.
AAPE × MENYA MUSASHI
AAPE × MENYA MUSASHI
Gather together and meet the “monkey” taste journey.
To celebrate the opening, on the first day of business on November 18, AAPE and Menya Musashi invited local media friends, fashion and lifestyle bloggers to gather to taste the special “monkey” made by Musashi at the AAPE limited store × Menya Musashi Shanghai Ramen flavored and witnessed the 10th anniversary of AAPE in a warm dinner full of human touch.
AAPE × MENYA MUSASHI
AAPE × MENYA MUSASHI
AAPE × MENYA MUSASHIMusashi noodle shopJoint series in11moon18Day of landing in mainland China designationAAPEspecialistTmall official flagship store, WeChat Mini Program MallAcquisitionAAPE APPExclusive brandSync is available for sale.
AAP× Stores where Menya Musashi joint series is released
- n AAPE Designated Store in Mainland China
Shanghai: iapm / Grand Gateway Hang Lung / Hopson International Plaza
Beijing: Xidan Joy City/Grand Pacific Department Store/Hopson Plaza
Guangzhou: Tianhuan Plaza/Wanlinghui
Shenzhen: China Resources Vientiane World
Shenyang: 66 Imperial City Square
Xiamen: China Resources City of Vientiane
Chengdu: Sino-Oceanic Taikoo Li
Hangzhou: Lakeside Intimate
Nanjing: Mixc World
Chang Sha: IFC
Chongqing: Beicheng Paradise Street
- n AAPE Tmall official flagship store: aape.tmall.com
- n AAPE Official WeChat Applet: AAPE
- n Dewu APP: Exclusively for the AAPE brand
- n Musashi noodle shop designated culvert
AAP× Noodle shop Musashi period limited ramen shop
- n 19 November 2022 disembarkation
Shanghai: Lujiazui Center L+MALL Noodle House Musashi
- n Log in from November 18, 2022
Shenzhen: Bansho Tenchi Menya Musashi
Hong Kong: Rougoubou Menya Musashi Wukong Soden
Tokyo: Founder Musashi
【fromAAPE FROM *A BATHING APE®】
AAPE BY *A BATHING APE® is a young subsidiary brand of the world-renowned fashion brand A BATHING APE® (AAPE for short; pronounced AAPE). Launched in 2012, AAPE has designed a series of simple, light and elegant clothing for the young and trendy market, with comfortable tailoring. The AAPE brand logo “MOON FACE” LOGO is derived from the classic monkey head of A BATHING APE®. Its simple round face is like a young version of the monkey face, and the design is distinctive and impressive. The quality of AAPE clothing remains of a high standard. In the 10 years since its establishment, the brand has entered markets such as China, the United States, Japan, France and Dubai, and is welcomed by fashion lovers from all over the world.
AAPE Tmall official flagship store: aape.tmall.com
AAPE Official Flagship Store Douyin: Aape Official Flagship Store
AAPE Official WeChat Mini Program: AAPE
AAPE Official WeChat: aape_official
AAPE Official Weibo: @aapestore
