a two-wave launch?

What if all iPhone 12s weren’t available at the same time? According to a visibly knowledgeable source, Apple would encounter production problems and the company would consider launching in two stages.

This year, Apple is expected to launch no less than four different phones. In order to address the widest possible target, the company would indeed intend to market an iPhone 12, an iPhone 12 Plus (or Max), an iPhone 12 Pro and an iPhone 12 Pro Max.

Crédits Apple / Capture YouTube « The new iPhone SE — Apple »

All with very varied prices and likely to suit all budgets.

A two-step launch for the iPhone 12?

But we know that producing an iPhone is not a piece of cake.

No offense to its many detractors, Apple is a very prominent company and its products are usually snapped up like hot cakes. We have had the example with the AirPods, but the range of smartphones is not left out. Proof is, according to Canalys, the iPhone 11 and SE have reportedly been very successful since their launch.

Producing an iPhone is therefore complicated, you have to be able to meet demand, but it’s even worse when you want to launch four different models. And if we believe the sources of Digitimes, yes, caution is in order, then Apple’s production lines would be overloaded.

Read also : The iPhone 12 will be delayed for a few weeks

First the 6.1-inch models, the others after?

As a result, and also because the global health situation should certainly not improve the situation, Apple would study the possibility of a two-stage launch. The brand would thus consider launching, as a first step, the two models equipped with a 6.1-inch screen, namely the iPhone 12 Plus / Max and the iPhone 12 Pro. For their part, the iPhone 12 and the iPhone 12 Pro Max would be launched in a second time, a little later in the year and probably around the month of October.

If the thesis of a launch in two stages is not very surprising – Apple had done the same for the iPhone 8 and the iPhone X – it may be wise to recall that Digitimes has not always been very reliable in the past. In other words, this information should be taken with a minimum of detachment, especially since the famous “production problems” come up a little every year during this period.

Read also : iPhone 12, prices for the entire range on the run?

Share on facebook
Share on pinterest
Share on twitter
Share on linkedin
Share on email


Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.