a record year despite the health crisis

Victor Pourcher, edited by Solène Delinger
06:18, January 14, 2022

Toy industry professionals have unveiled their 2021 figures: more than 3.7 billion euros in turnover, a bar exceeded for the first time. However, the sector feared shortages of raw materials, transport problems and possible delays in the delivery of goods from abroad.

Young and old were spoiled last year: a sigh of relief for all professionals. The toy industry feared shortages of raw materials, transport problems and possible delays in the delivery of goods from abroad. The sector shows a growth of 3% over the year 2021, according to a market study by The NPD Group, and reveals a turnover of more than 3.7 billion euros, a bar exceeded for the first time.

The good deal of French manufacturers

“We have a birth rate that is still at half mast. Being able to sell more toys to the French every year is good news,” said Frédérique Tutt, toy market expert at The NPD Group. “In fact, we rediscovered the pleasure of playing during the 2020 confinements, so the industrialists are very happy”.

French manufacturers have been able to hold their own. They represent 14% of the market, an increase of 2.4% compared to 2020. Without transport problems, and while imports were uncertain, they filled the lack. Alain Ingberg, president of the association of creators-manufacturers of French toys praises their agility: “When they felt that there would be a demand, our manufacturers continued to manufacture! Some of the manufacturers had to deliver the stores until December 22 or 23.