A pop-up ad – Zing – has appeared in Ubisoft games

A certain group of players in recent days while playing older parts of the Assassin’s Creed series she met with pop-up advertising. It was appealing to the currently ongoing Black Friday sale, headed by a discount on the new Assassin’s Creed Mirage. In this way of advertising that through a pop-up screen directly interfered with the game playedthe leading game magazines also began to draw attention.

With an explanation of why he had to hurry Ubisoft itself, which the existence of such type of advertising marked as a technical error. At the same time, company representatives added that the problem has already been resolved and players should no longer encounter pop-up advertising. However, it should be noted that this is not the first time users have encountered this type of ad while playing a Ubisoft title.

Already four years ago on a similar pop-up banner players encountered while playing Assassin’s Creed Odyssey. It is therefore clear that Ubisoft has not completely given up on the idea of ​​in-game advertising and is at least continuing to test this possibility and possible player reactions. However, the reaction of the community in this direction was quite vigorous and clearly negative, so it is questionable whether the company will decide to fully implement this type of advertising at some point in the future.

Just got an in-game advertisement when I tried to go to the map
byand/triddell24 inxboxone

We have been made aware that some players encountered a pop-up message in-game while playing certain Assassin’s Creed titles yesterday. This was the result of a technical error that has now been fixed.

Our intention was to display a promotion for Assassin’s Creed Mirage as part…

— Assassin’s Creed (@assassinscreed) November 24, 2023