Banco Atlántida, committed to social well-being, presents itself as much more than a financial institution in the Region. Since his arrival in El Salvador in 2017, he has stood out for his integrity and commitment to community progress. Through social and educational initiatives, it goes beyond financial services, inspiring and empowering individuals and communities for a successful future. As part of this commitment, he presents to Salvadorans: “MONIMENTES: A podcast where money and the mind make peace.”
Interest in educational podcasts has grown after the pandemic, according to a study by Cisneros Interactive, Spotify representative in El Salvador. Most listen to podcasts several times a week, especially in the mornings, at work, during exercise, or to relax.. It stands out that 13% are interested in personal growth. This phenomenon has been the catalyst for a significant change in the way people seek to learn and absorb valuable information. Banco Atlántida has responded to this growing trend by joining the podcast movement, offering a tool specially designed for enthusiasts of this format..
With the launch of Monimentes, Banco Atlántida immerses itself in the Knowledge Economy, highlighting the growing importance of intangible assets such as knowledge and innovation in economic development. In a digitalized world, This podcast explores how information becomes a valuable resource for economic growth and social advancementwhich not only seeks to offer educational content, but also to challenge the traditional conception that finance is a complicated and boring subject.
Con seis temporadas durante 2024, compuestas por cuatro episodios cada una, el podcast Monimentes busca acercarse a las personas exponiendo temas que influyen en las decisiones financieras, su impacto en las emociones, presiones sociales, insomnio, entre otros. Asimismo, se trata de compartir temáticas que se identifiquen con el ser humano y su relación con el dinero de una forma amigable y no financiera.
The first season, titled: “Money Mindfulness: The Cost of Mental Health,” It is a clear example of Banco Atlántida’s commitment to financial education and social well-being. It delves into the relationship between mental health and finances, providing mindfulness tools and tips for making conscious financial decisions, promoting financial and emotional balance. Recognized experts such as Salvador Villafuerte, Life Coach; Mario Magaña and Guillermo Pantoja, Financial Coaches; and Idalia Cabezas, Psychologist and Coach, share their knowledge and offer practical advice. Available on popular platforms such as Spotify, Apple Podcasts, YouTube and Google Podcasts, allowing audiences to access content conveniently.
Verónica Guardado, Communications and Customer Experience Manager at Banco Atlántida He explained that as an institution they are proud to provide this valuable educational tool that promotes financial education and emotional well-being. “Monimentes Podcast is a reflection of the bank’s ongoing commitment to the community, advocating for comprehensive education and social development.”
Besides, Denis Carrillo, content and Digital Marketing analyst at Banco Atlántidastated that as an institution they have always valued and listened carefully to people. «The creation of Monimentes Podcast is an example of that commitment. Every opinion and perspective shared has been a fundamental piece in the development of this podcast. At Banco Atlántida, we strive to provide educational and valuable resources, and this project is a testament to our dedication to meeting the financial and emotional needs of our community,” he claimed.
With the firm conviction of continuing to be an ally in the growth and well-being of the community, Banco Atlántida reaffirms its commitment to offering innovative educational resources such as Monimentes Podcast. The bank invites everyone to immerse themselves in this educational experience, to listen to all the seasons during the year, where the mind and finances converge to inspire, educate and, above all, succeed together. Banco Atlántida’s spark of inspiration is always to imagine, believe and succeed.
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