Through Hugues-Olivier Dumez
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After a career in rugby, Damien Jourdain embarks on the entrepreneurial adventure. The old pillar of Top 14 will open a naked Drive to La Motte-Servolex (Savoie) near Chambéry.
A concept born in Toulouse
The concept was born in 2018 at Toulouse. It is clear that this model, which puts the spotlight on local producers and that responds to the problem of over-packaging attracts an increasingly numerous clientele. A naked Drive has also opened as a franchise in the metropolis of Little in March 2021. Another will therefore open in Savoie, thanks to the rugby player Damien Jourdain.
Local products
“Each French person generates 568 kilos of waste per year, half of which is packaging waste for everyday consumer products,” emphasizes Damien Jourdain. “Faced with this figure, I decided to take part in the zero waste shopping adventure! ”
Cheese, beer, chocolate, butcher’s, charcuterie,… Damien Jourdain promises at least 60% local products.
Player in Montauban
The player is known in the world of rugby! After four years at Brive (Corrèze), Damien Jourdain also went through Montauban (Tarn-et-Garonne) between 2018 and 2020.
A player in Chambéry since 2020, the high-level athlete has been able to prepare for his professional retraining. At 35, Damien Jourdain becomes his own boss.
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“We are lucky to have him on our team”
The rugby player clicked when he saw a video of Brut which presents Le Drive tout nu in Toulouse. “Damien arrives in our network with all the requirements and commitment that high-level sport demands”, rejoice Salomé and Pierre, the founders of the naked Drive. “He knows that work pays and advances with unfailing determination, in the fray as in responsible consumption! We are lucky to have him on our team to make Le Drive tout nu grow. A lot of roads lead to the Drive all naked but no one is with us by chance ”.
The launch date has not yet been communicated, but the goal is to open in November. The Drive will be located at 78 rue de la Petite Eau, To La Motte-Servolex (Savoy). A campaign of CrowdFunding is in progress.
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