The new poster of Calvin Klein posted on the streets of New York has generated a number of comments from the LGTBI community since for the Gay Pride Month, has been shown to a transsexual model.
In an inclusive way, the underwear brand had the participation of the actress Jari Jones that breaks with all stereotypes of beauty. She is a black, lesbian, trans, and activist, so his advertising image was applauded by many.
After Calvin Klein showed off slim, white models, he has decided to take a step forward. Under the hashtag #ProudOfMyCalvins, what does it mean “Proud of my Calvins”, the company has been linked to Gay Pride’s day which is celebrated this June 28th.
Through their social networks, Jari Jones She was proud to have been part of this campaign since she was chosen among nine people to promote the LGTBI community in a year, which, despite being in a pandemic, the fight to obtain rights continues:
“I feel that when you are your true self, you create the most beautiful and honest art. I think the industry can recognize that and they have no choice but to celebrate and elevate that art on large platforms. I am glad that you have chosen me and everyone else has also come on board, “it reads.
The presence of the actress and model is recognized as a victory for all the people who are part of the gay community. Jones couldn’t contain his emotion to come across the advertising where his face comes out and he did not hesitate to share it on all his social networks.
“A fat trans woman looks out over New York”, he wrote in his publication where he celebrates that achievement. In one of them you can see that Jari opens a bottle of champagne and in the back the campaign comes out “Proud Of My Calvins”.
This photo was one of the most shared by social networks and went viral in such a way that it is already considered a representation of inclusivity for the Gay Pride’s day.
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