the Umbrella of Cherbourg carries French excellence in its whales. Its director, Charles Yvon, has just been elected entrepreneur 2021 at the Made in France, which takes place until Sunday, November 14, Porte de Versailles, in Paris.
He collects the seeds sown by his father, Jean-Pierre, creator of the brand in 1986. A “Crazy bet” for this Cherbourg resident who had sold his house to create his workshop. His I believe to stand up to the competition? ” The quality. “ Its asset? This name, which, despite the fame of Jacques Demy’s film, had not been registered.
100% house
Some 20,000 copies are made each year, by hand, in the small factory located in the premises of the former Banque de France, in Cherbourg (Manche), in front of the quays and fishing boats. Cutting fabrics, sewing, assembly: 100% homemade for a 500 g object structured in carbon or steel. Embroidered gold threads, canvas of your choice – waxed, cotton, polyester -, wooden pommel encircled by a ring with the stylized coat of arms of the city in chrome or eighteen-carat gold.
An “Élysée” collection
80% of the production is sold in France. The rest is exported, to the United States, to Japan. Luxury brands order their collectors. Presidential bodyguards wear the “ParaPactum”, which can withstand physical attacks, throwing objects. “We also export it to foreign leaders, especially Africans”, specifies Charles Yvon. THEhe “Élysée” collection, in the colors of the Republic, is sold in the official boutique of the palace. The singers Orelsan and Stromae, in their music video The rain, have theirs, a small model in golden canvas. Everyone has their own little corner of paradise.
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