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Some liken the new campaign to Suitsupply’s troubled past, recalling photos of a miniature man clad in a tight cut across the chest of a woman wearing only a gold bikini. Others point out that given the long history of misogynistic, sexual and provocative images in fashion advertising, the new Suitsupply campaign may even appear demure. About why a lick is much more legal than lifting a woman’s skirt while climbing stairs. In addition to the fact that in his new campaign all types of couples would be represented, as well as nudity in both genders.
As for Suitsupply, their position has been to feign some innocence and a lot of surprise until the day of its release. In a statement accessed by the American edition of the magazine Esquire, the founder and CEO of the brand, Fokke de Jong, explains that: “The campaign is simply a positive vision of the future, where people can meet again and get closer to each other.” Okay, the “zoom in” part we think has been quite clear with the photos.
But the truth is that these images offer several readings. Some are positive, like Jong’s. However, others enter darker territory. But the Internet would not be the Internet without those users who take advantage of this type of opportunity to create memes everywhere. And we give thanks for it. Here are some of our favorite reactions.
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We’re going to start seeing ad campaigns about a post-vaccine world. Suitsupply just released this under the title: “The new normal is coming”.
Too soon? Not soon enough? Opinions? (Let’s not overdo it, friends).
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This morning I woke up without knowing the Suitsupply campaign and I would have liked to continue without knowing the Suitsupply campaign this afternoon.
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He thought the fucking Suitsupply campaign would be the worst thing he’d see all day.
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Hey @suitsupply, if you are looking for an image for your ‘New Normal’ campaign, I suggest @ Bmarch63.
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People are pissed off at this ad, but the truth is that it is the healthiest way to represent sexuality in fashion, an industry that often uses sex to sell clothes (eg Tom Ford, CK, Susu). Other campaigns show non-consensual approaches, but in this one they seem to be and does it also have gay partners on the corner?
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I’m a stranger to straight culture but I understand that what single people like about weddings is that they are a good occasion for occasional sex, right?
Re: This comment is not that far removed from Suitsupply campaigns.
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Anyway, it seems like a bunch of people have just discovered Suitsupply’s history of horny and troublesome campaigns.
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