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[AFP=연합뉴스. DB 및 재판매 금지]
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(Paris = Yonhap News) Correspondent Hye-ran Hyun = German sandal Birkenstock, which was once sensational in Korea, has entered the arms of a private equity firm affiliated with the Louis Vuitton Moe Hennessy (LVMH) group in France.
Bloomberg News reported on the 26th (local time) that LVMH acquired Birkenstock by’El Caterton’, founded in 2016 by joint ventures with an American investment company, and’Pinanceier Agache’, a family investment company of LVMH chairman Bernard Arno.
Although the specific price of the acquisition was not disclosed, a source familiar with the matter said the amount amounted to 4 billion euros (about 5.45 trillion won), Reuters and AFP reported.
“Founded about 250 years ago, Birkenstock has grown to become one of the few iconic brands in the footwear industry,” said Arno. “We will support Berkenstock’s growth potential to be fully realized.”
Brothers Christian and Alex, descendants of founder Johan Adam Birkenstock, said, “The Birkenstock family needed a partner to share their strategy and long-term vision for the next 250 years, and we found that partner.”
The majority of Birkenstock’s shares are taken by El Caterton and Pinancière Agache, but the Birkenstock brothers are expected to remain shareholders.
Birkenstock, which started selling orthopedic shoes in 1774, developed and used a unique arched sole to match the shape of the sole in 1897.
With the opportunity to enter the United States in the 1960s, it began to attract attention from abroad, and in the 1990s to 2000s, famous overseas celebrities were caught wearing birkenstock, and it became very popular.
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2021/02/27 20:02 sent
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