- NFL-game in München 2022 with a turnover of 70 million euros
- NFL fans spend an average of 333 euros per person
- Dr. Alexander Steinforth: “Significant moment for NFL in Germany”
The 2022 NFL game in Munich was a complete success. According to a study by “The Sports Consultancy Group” made the meeting between the Tampa Bay Buccaneers with superstars Tom Brady and the Seattle Seahawks an economic effect of 70 million euros in the Bavarian state capital.
On average, every NFL fan is said to have spent 333 euros at the Germany game. Otherwise, normal tourists spend around 225 euros per day. Of the 70 million euros, 32.2 million euros were direct expenditure.
NFL game in Munich: Every football fan spends an average of 333 euros
“The game in Munich was a significant moment for the NFL in Germany that will be remembered by spectators in the stadium and by spectators from around the world for years to come. The economic and social impact of our first regular season game is impressive and underscores the positive contribution , which the game had for the city of Munich and beyond, and we look forward to playing more games in this country in the years to come,” said NFL Germany boss Dr. Alexander Steinforth.
“It was an honor for us to welcome the National Football League to Germany’s first regular-season game in Munich and we are pleased with the economic and social impact, particularly on our tourism and hospitality sectors,” said Munich’s Lord Mayor Dieter Rider.
Next NFL game again in Munich in 2024
On November 13, 2022, a total of 8.2 million viewers watched TV worldwide. With 5.8 million viewers, the game between the Buccaneers and the Seahawks was the most-watched game of all time internationally. In addition, the merchandising record was broken.
Two NFL games will be held in Germany this year. Both the Kansas City Chiefs against the Chicago Bears and the New England Patriots against the New Orleans Saints are to play in Frankfurt/Main. The NFL will probably not return to Munich until 2024.
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2023-05-03 17:26:16
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