Meta Platforms tries to facilitate connections with family and friends through audio and video calls on Facebook Messenger, for which it has now chosen to introduce the new “Calls” tab in the mobile application, starting globally on iOS to reach users with Android devices in the coming weeks.
The company led by Mark Zuckerberg will try this way simplify access to the calling functionabove all, to people who are not used to using this application, facilitating the contact list access to simply choose the contact with whom to make a new call.
Boost calls in Messenger
This move will serve as a boost to calls on the platform, which according to Meta, have grown at a rapid pace, with more than 40% of daily calls compared to those of the beginning of 2020, currently generating more than 300 million audio and video calls every day.
It is the last of the best to date, within the efforts that the company has been making in recent months in it, Messenger being the most popular messaging platform in the United States, ahead of the popular WhatsApp.
So it’s no wonder that Meta wants to make it easier for users to use Messenger’s key communication features so they can deepen relationships with loved ones, especially those who can’t be physically close. .
This novelty has been carried out by Meta Technologies, the Meta group in charge of carrying out improvements in the audio and video call experiences in the company’s products, and which today begins to see the light, gradually reaching all users.
The truth is that the arrival of this tab will make the app more familiar to users who are already more familiar with WhatsApp. The new tab will share space with the usual tabs of the application: Chats, Stories and People.
Image Credit: Meta
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