Since Elon Musk took over Twitter, the social network has been abandoned by most of the companies associated with it. The biggest problem is actually advertising, which is no longer bought.
A few weeks ago Elon Musk drew attention to this situation, especially with regard to Apple. He attacked Tim Cook’s company and tried to get him to come back. Now, and from what he himself has revealed, this problem is solved and Apple advertising is back on Twitter.
Elon Musk has already revealed the news
The disclosure of Twitter and Elon Musk with their partners has not been peaceful. Recurring problems have shaken the confidence of these companies, and they are abandoning the purchase of social network advertising, which has hurt the company's position.
After all the confusion that ensued, with Elon Musk complaining on Twitter, everything now seems resolved. He was the one who revealed this news in a Twitter Spaces conversation in which he was present, broadcast directly from his private plane.
Amazon also plans to resume Twitter advertising for about $100 million a year pending some security tweaks to the company's advertising platform, according to a source familiar with the situation. https://t.co/VWQJX4HZEp
—Zoe Schiffer (@ZoeSchiffer) December 4, 2022
Apple has advertising on Twitter again
In the same conversation, Elon Musk went further and revealed that Apple is Twitter's biggest advertiser. This makes the good relationship between the two companies even more important, given that many of the others have for now abandoned advertising investments on the social network.
This scenario comes after a Washington Post report earlier this week went public. This stated that Apple"spent about $131,600 on Twitter ads between November 10 and 16, far less than the $220,800 spent between October 16 and 22, the week before the Twitter purchase🇧🇷
Just a note to thank advertisers for returning to Twitter
— Elon Musk (@elonmusk) December 4, 2022
Addiction to this social network partner
Elon Musk had already met with Tim Cook last week and the issue related to the Twitter app on the App Store has been resolved. At that point it became clear that Apple never intended to remove this app from its store, but instead was subject to the same rules as the rest.
It is curious to see how this situation ended up resolving itself and without anyone's intervention. Apple has never confirmed or denied that he was leaving Twitter, probably just a situation created by Elon Musk and his extremist position on this social network.