Yesterday an action happened simultaneously in the metaverse of the Fortnite game and in real life in Brasília and Rio de Janeiro
Samsung made a special launch action of the new smartphones of the Galaxy S22 5G line in the metaverse of Fortnite1 and in real life this Tuesday, February 15th. The unprecedented media strategy has the concept of “Challenge the limits” to highlight the Nightography functions, which allow you to record amazing photos and videos even in low light, of the new Galaxy S22 5G*, S22+ 5G* and S22 Ultra 5G*.
The action took place in Fortnite at 7 pm this Tuesday to show the full potential of Nightography. It takes place in Fortnite’s Creative Mode, and gamers will be able to watch the product reveal of the product while experiencing the Nightography function of the Galaxy S22 5G line. In real life, the action takes place this Tuesday in the cities of Brasília and Rio de Janeiro, with special communication on the gables of buildings.
The action in the metaverse will have the participation of 14 influencers and gamers streamers, among them big names such as Sharshock, Patriota, Leleo and Caiox, who will broadcast the action through their channels on the Twitch platform and invite the public to participate in all the Samsung Galaxy S22 5G map event in Fortnite Creative Mode. Interested parties will be able to enter this scenario through a code that will be released by influencers and streamers and by Samsung on their social networks shortly before 7 pm.”
“At Samsung we are always looking to innovate in our products and services and also in the way we interact with our consumers. We always create campaigns that challenge the barriers within the smartphone category for a new way of communicating the product. And nothing more innovative than launching a smartphone on the last communication frontier, which is the metaverse”, says Mario Sousa, senior director of marketing and product of the mobile devices division in Brazil.
“The S line is the brand’s biggest flagship and has always been synonymous with technology. Communication has to be as innovative as the product. We challenge the boundaries between virtual and real, performing the smartphone presentation within the metaverse and in real life.”, explains Pedro Utzeri, VP of Creation at Leo Bunett Tailor Made.
In addition to the action via Twitch and Fortnite, which was conceived and produced by Leo Burnett Tailor Made in co-creation with the agency specializing in games Druid and in partnership with Fbiz, the project will also be publicized on open TV channels, by subscription, furniture buildings, clocks, building gables, bus shelters, shopping malls and cinema in SP, RJ and DF.
* Enabled for 5G technology. Actual speed may vary depending on country, carrier and user environment. Check with your carrier for availability and details. Download and streaming speeds may vary depending on the content provider, server connection and other factors. Only USB-C cable is included with the product. Request adapter redemption free of charge via the website www.samsungparavoce.com.br/within a maximum period of 30 (thirty) days from the issuance of the product’s Invoice.
1 This is an independently created Fortnite Creative Mode experience and is not sponsored, endorsed or managed by Epic Games, Inc. Fortnite Creative Mode, powered by Epic Games, offers a wide range of tools to empower anyone to create games and experiences. “In Fortnite Creative Mode, anyone can create their own online experience for free and share it with Fortnite audiences around the world.
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Eduardo “Sgt Rock 1967” Rocha is the creator of Nós Nerds! Computer technician and inveterate and veteran gamer.
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