Electronic shelf labels are small, battery-powered electronic paper displays (similar to e-readers) that present product and pricing information at the edge of the shelf, replacing paper labels. They use wireless technology to connect to a central hub to form a network for pricing in many stores of a chain at the same time.
Imagine how a programmer stands at his desk in Austria, knows that Bulgarian apples should cost BGN 3.00 per kilogram today, and with just a few clicks changes the prices, both at the cash registers and on the electronic signs of the chain throughout Bulgaria , through the cloud.
Historically, retail pricing has been error-prone, labor-intensive paper price tags, and manual processes that sometimes run several times a day. I’m sure you’ve had someone mistakenly label themselves at least once. Electronic shelf labels help brick-and-mortar stores fully automate pricing strategies to display the right price at the right time and enable seamless retail.
The experience of the buyer at the edge of the shelf is one of the most critical things that matter for the purchase, when he wonders whether to prefer one product to another, writes the portal businessnovinite.bg.
2023-07-08 16:10:02
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