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The series “Everything Norm” will be best understood by those born after 2000, as well as those who know that youth consists of impulsive decisions, strong emotions, surprising events, stormy parties and often serious consequences.
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It will be the story of the “Gen Z” generation, who live side by side and deal with issues that other generations have not dared to talk about so openly so far. “Should I become vegan to save the rainforests?”, “I like both boys and girls – my gender doesn’t have to determine my choices!”, “Depression is my natural condition, what’s next?” – such and other similar reflections will be addressed by the characters of the series, which will resonate with those who call themselves the “Gen Z” generation.
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“Over the past two years, Go3 has made significant investments in the creation of local content, thus offering increasingly high-quality and engaging video content to Latvian audiences. .
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We believe that the first “Gen Z” drama “Viss Norm” in Latvia will become one of the most discussed topics of conversation among young people, because, creating this product, we have been brave both in the choice of actors and content. In creating the series, we have also worked closely with the actors themselves, who have made this story even more authentic with a significant contribution. In addition, I believe that, together with the producers, we have created a series that will intrigue and fascinate not only young people, but also viewers of other generations, “comments Ivars Lubāns, Go3 marketing manager in Latvia.
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The main character of the series, David, played by the young poet Gundars Smuidris, has experienced a traumatic incident in his childhood, which has had consequences for his personality and mental state, but not in the usual way – David has a special ability that the series creators want to keep secret.
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One of the most topical hip-hop representatives of the domestic “Gen Z” generation in the Prusax series will play David’s best friend Zirni. We will see him in a very unusual image – as a very orderly and ambitious young man with big plans for the future, but those quieter waters are the deepest.
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Everything would be much easier if the characters in the series were normal, with normal lives and with normal pasts. But who is normal nowadays? And what does it mean to be normal? Maybe it is the abnormal that creates the illusion that “Everything is the norm”? David’s best friends Paula (dancer and actress Madlēna Valberga) and Laura (young actress Ieva Estere Barkāne) will also look for answers to these questions. The series will also feature singer Patrisha, who will play David’s friend Linda.
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The ensemble of young actors will be vividly complemented by well-known actors – Intars Rešetins, who will be David’s father, Ieva Puķe, Jānis Jarāns, Evija Krūze, as well as supermodel Ieva Lagūna.
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“Viss Norm” producer Kristians Alhimionoks says: “Together with the director Albert Lightis, we had the idea that young people in Latvia do not have quality original content that would reflect on their daily and current problems without didactic instructions. We are young people with ambitions and goals and, yes, We know both the euphoria of youth and the feeling that you don’t even know where and how you fit into this world. about “their own.” We hope it will happen to the viewer just as quickly.
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