Do you buy private labels to feel less inflation? But why are they 15 to 20 percent cheaper than well-known brands? † My Guide: Consumer

Nowadays, every supermarket has a very extensive range of products on the shelves under its own private label. These products typically fall well below the price of well-known brands. But are all those private label alternatives as good as the A-brands? We asked retail expert Stefan Van Rompaey of RetailDetail and made a price comparison of 10 products in 6 supermarkets.