At a global level, the food production is experiencing a period of challenges from consumers who have increased their demands and seek to know in detail all the aspects involved in the production of the food that reaches their plates.
The beef does not escape this rule and in an era where everything happens through social networks, one of the challenges that this value chain faces is how to reach the youngest.
For many years, the origin of the roast or the impact of livestock production in the environment. But times have changed and the demands are beginning to become more and more visible.
An example is the recent decision of the European Union (EU) on the requirement to import products deforestation free starting in January 2025. This measure is now official and includes a list of products that include beef and soy.
“In the European Union, nine out of ten people require information on food labels to evaluate whether they are sustainable,” he explained. Adrian Bifarettihead of the Internal Promotion department of the IArgentine Beef Promotion Institute (Ipcva).
In the framework of a recent livestock day organized by the entity in the province of Misiones, Bifaretti He explained that these demands not only come from the Old Continent. At this point, he highlighted that in the United States, the consumer agenda covers issues such as traceability y origen.
“After the pandemic, The need to know where the products come from increased,” he considered.
In the specific case of the cattle raisingpointed out that in the case of more mature markets, animal welfare is also taken into account and how cattle are treated throughout the production cycle.
THE WEIGHT OF THE NETWORKS
Given this reality, Bifaretti He understood that the livestock value chain must focus strongly on positioning the activity.
“It makes a lot of sense that the sector worry about marketing meat and that they invest in comprehensive marketing, we live more and more in the digital and network world,” he noted.
Las social networks They play a fundamental role in this mission and a point to take into account -according to the technician of the Ipcva– is that it is a territory where permanent confrontation is common currency.
“It is a territory where there is constant confrontation and in terms of food, on one side are those of us who eat meat and on the other side the veganslos environmentalists more fundamentalists and animalists. What social networks do is widen the food gap,” he concluded.
2023-09-30 08:09:47
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