Ubisoft recently announced that it will no longer be attending the annual Electronic Entertainment Expo (E3) in 2023. Instead, the video game company will be hosting its own event in June, according to a recent report from VGC. This decision marks a significant change for Ubisoft, which has been a staple at E3 for many years. In this article, we will examine the reasons behind Ubisoft’s decision and explore what this means for the future of the gaming industry’s biggest event.
According to VGC, Ubisoft will no longer participate in the physical E3 event this year. They initially committed to attending in a public statement last month, but have since decided to hold their own event, Ubisoft Forward Live, on June 12 in Los Angeles. The company cited a “different direction” in their decision. The absence of a major company at E3 2023 raises questions about the industry’s enthusiasm for the revamped show. Nintendo and Xbox have already confirmed their absence, and ReedPop, the new organizer, claims that AAA companies, indie darlings, and tech and hardware firms will return. Ubisoft has historically been a staunch supporter of E3, and this decision may signal a shift in industry priorities.
Overall, it’s clear that Ubisoft has made the decision to take control of their own narrative in the gaming world. Their decision to no longer attend E3 2023 and instead host their own event in June is a bold move that could potentially pay off in a big way. It allows them to have a dedicated time and space to showcase their games and connect with their audience without being overshadowed by the noise of the larger conference. For fans, this means even more information and exciting announcements about their favorite Ubisoft franchises. It remains to be seen how this decision will impact the future of E3 and other gaming conferences, but one thing is certain: Ubisoft is not afraid to take risks and try new things to stand out in a crowded industry.
