Tayc’s “Time”: chronicle of an announced hit

This is what is called quite simply a very big tube. Of those who carry everything in their path by the force of their melody. Already noticed after his performance at the NRJ Music Awards and his album “Fleur Froide” released at the end of 2020, the artist Tayc is a hit today with his new title “Le temps”. Unveiled on the night of February 25 to 26, this addicting chorus ballad has already recorded five million streams (online listenings), placing itself directly at the top of the charts for all platforms.

With 568,279 plays in 24 hours when it was released on Spotify, “Le temps” became the most popular song of 2021, ahead of two rap mastodons “Black Market” by SCH (482,298 plays) and “Ratpi world” by Booba (425,213 plays). “I obviously did not expect that at all, with a sound you never know, but it makes you so happy, it’s crazy what is happening”, comments Tayc, while the clip, released this Tuesday evening on YouTube is also number 1 in trends.

Better yet, the title is broadcast on the most powerful musical radios in France: Skyrock, NRJ, Fun Radio and Generations, ensuring it a bright future. An instantaneous but largely considered orbiting by the artist himself, who put together a whole strategy around this song written in January.

“The same thing happened with my previous title Do not think about it anymore ( Editor’s note: 47 million views on YouTube ). It all started with a little video I posted on Instagram mid-January, he explains. I never stop the studio. And for several days, I had been working on a sound, but nothing came. And while I was doing sports, between two dumbbells, the melody arrived. I recorded it right away. I posted it while filming myself a quarter of an hour in my car, coming back from the gym. In a few hours, these few notes, telling of a heartache healed in the arms of another, go viral. Hundreds of fans copy the passage and film themselves taking it back. The buzz is gone.

A voice note from a fan

“I was under pressure every day from people who wanted me to release my sound, but I wanted to take the time, to do it in good conditions, not to rush things. As soon as I posted stories of me doing sport, I was answered OK, you are strong, but you send when the sound or if i put videos with my mom, people would say We love your mom, but you send when the sound. We had to build the whole song, record it in the studio, think of a clip, which we shot last week. It all takes a while but I didn’t want to wait too long either, lest people get bored. “

Another 2.0 genius idea, Tayc shared a vocal note from a fan, who, heartbroken, begged him to quickly unveil this new song. And bim, another viral stunt announcing the release date of the new single. “It was a real message. It touched me a lot, I answered him and obviously I asked his permission to use his words to announce the release date. She was flattered and Internet users talked about it a lot. It’s still crazy that one of my songs does so much good to people… ”