Does finding love have a price? What is certain is that the French no longer hesitate to put their hands in their wallets to put all the chances on their side. The proportion of consumers who subscribe to the paid option of dating applications increased by 12% in 2023 compared to last year, according to the Digital & Payments Barometer from BPCE L’Observatoire, published on January 25.
A meteoric rise since covid: spending on dating applications has increased by 149% compared to 2019! The average customer basket is 26 euros in 2023, with 96% of purchases made online. Indeed, the vast majority of dating sites include a paid option.
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Once the package has been paid, the user then unlocks new features such as accessing the list of users who have liked your profile, being able to distribute more likes, giving more visibility to their profile, choosing which type of users to see… On Tinder, the most used application in France – 41% of the population has already used it (Statista, 2020) – three types of subscription are possible: Tinder + at 18.54 euros per month, Tinder Gold at 30, 91 euros per month and Tinder Platinium at 37.12 euros per month.
Surprisingly, the increase in spending on dating applications is driven by an age category that is not accustomed to this type of site. Those over 55 saw their spending in this sector increase by 24% in 2023. Users under 25 also participated in this growth: their spending on dating applications increased by 21%. Among these consumers, we find an over-representation of worker spending. 22% of new couples met through a dating app or site in 2021 (Statista). Enough to give hope to consumers who decide to spend money on these applications.
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2024-01-26 02:19:08
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