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Sexist Advertisement for Public Transit Card Sparks Outcry in Sofia

Sofia, Bulgaria – A promotional video created by the Center for Urban Mobility to encourage the purchase of public transportation cards has ignited a public debate over its allegedly sexist portrayal of a young man and a female employee. The advertisement, produced entirely by municipal staff without external agency involvement, has been widely condemned as demeaning and inappropriate.

The Controversial Advertisement

The advertisement features a scenario where a 26-year-old man is considering purchasing a public transport card. The promotional material suggests, through dialog, that the card itself is being offered for 25 leva, rather than the card being the item for sale. This implication led to accusations of objectification and a dismissive attitude towards both the potential customer and the municipal employee involved.

Milko Stoyanov, a creative director at an advertising agency, commented that while the comedic