‘Myeongjo: Watering Wave’ Pop-Up Trucks Draw Crowds in Seoul & Busan
Seoul & Busan, South Korea – Kuro Games’ highly anticipated pop-up truck promotion for the open-world action RPG, Myeongjo: Watering Wave, concluded September 21st after a successful two-day run in both Seoul and Busan.The event, dubbed ‘Two Yuno Myeongjo,’ brought the game’s world to life for fans wiht themed experiences, exclusive merchandise, and opportunities to interact with the game’s characters.
the promotion marked a shift in strategy for Kuro Games, aiming to connect with players directly within their everyday environments rather than confined to traditional gaming spaces. Pop-up locations were strategically chosen near high-traffic areas: Exit 2 of Seoul Gwangan Station and Busan Gwangan Station. The event catered to both dedicated players and curious passersby, offering a unique glimpse into the world of Myeongjo: Watering Wave ahead of upcoming updates.
Visitors enjoyed character-themed menus – Blue Lemon Aid in Seoul and Strawberry Soft Ice Cream in Busan – alongside photo opportunities with cosplayers and doll masks representing key characters. Interactive events included a “Singjo Kosu Hall” experience, granting participants a 10% discount coupon for the Redeem and Galaxy Store, with the first 20 attendees at each location receiving “bath ornaments.”
A “Can Badge Factory” allowed attendees to create custom badges featuring Yuno, Augusta, Camellia, and Yangyang, while the “Soymyungjo Master” program rewarded participants with redeem codes and collectible doll masks. the “Tidal Shooting Creative Contest” encouraged attendees to capture creative photos incorporating event elements, with 60 winners receiving prizes like the Watchman’s Illustration Set, RGB Light Mouse Pad, and Record Accessories. top-ranking contest participants were eligible for grand prizes including a Galaxy Z Flip 7, Galaxy Watch 8 classic, and Galaxy Buzz 3 Pro.
Kuro Games utilized the event to preview new updates for Myeongjo: Watering Wave and foster direct engagement with its player base. According to a company official, the pop-up trucks were designed to provide “rich fun through various field programs” and allow fans to enjoy the event in a relaxed atmosphere.
The success of ‘Two Yuno Myeongjo’ signals a potential trend for Kuro Games, leveraging real-world experiences to build community and generate excitement around Myeongjo: Watering Wave.
