The Craftsmanship Behind the Shift: Exploring Fireclay Tile‘s New Bath collection
fireclay Tile,a well-established American artisan tile specialist,has unexpectedly expanded into the luxury bath market with its new “Fireclay Bath” collection of taps and accessories. This move, already garnering attention – including a feature in ELLE DECOR’s “ELLE to be decorated” trend section - isn’t simply a branding exercise, but a deliberate extension of the company’s core values.
For decades, Fireclay Tile has built a reputation for handcrafted tiles made in the USA, prized for their rich colors and artisanal quality. Fireclay Bath represents a natural progression, applying the same dedication to detail and handcraftsmanship to high-end faucets and showers. According to General Manager Eric Edelson, the company has “been dreaming of pushing the boundaries of tile for a decade,” and this collection embodies that ambition. The goal is to offer a complete, consistent aesthetic for the bathroom, moving beyond simply supplying tiles.
the collection’s appeal to designers lies in its emphasis on creative freedom. Fireclay Bath offers a highly customizable experience: four distinct collections (Foundry, Emerson, Flatiron, and Contour) with contrasting silhouettes, 16 metal finishes, and 16 ceramic glazes designed to coordinate with existing Fireclay tiles. This allows for extensive mixing and matching, even incorporating sculptural handles inspired by pottery wheel prototypes.
The design allows architects and designers to combine nine spout designs and ten handle styles with the available finishes and glazes, creating unique tapware for sinks and showers. The intention is to transform faucets – and particularly their ceramic handles – into focal points within the bathroom, offering a level of personalization rarely seen in the luxury bath market while maintaining the durability required for both residential and hospitality projects. The collection is available through the fireclay Tile website.
