Apple is launching iPhone Pocket, a new, compact iPhone model, with a limited release beginning Friday at select retail locations in Hong Kong. The device represents Apple’s smallest iPhone offering in years, targeting consumers desiring portability without sacrificing core iPhone functionality.
The surprise launch, announced Wednesday, November 13, 2024, at 08:15 HKT, aims to capture a segment of the Asian market prioritizing compact smartphones. Initial quantities are severely restricted, creating immediate demand and potential resale market activity.Apple has not disclosed pricing details beyond confirming availability only through designated Hong Kong branches.
The iPhone Pocket utilizes a scaled-down design,featuring a smaller display and reduced dimensions compared to the standard iPhone 15 lineup. While specifications remain largely consistent with its larger counterparts-including the A16 Bionic chip and advanced camera system-the device’s diminutive size is its defining characteristic. Apple’s decision to initially limit distribution to Hong Kong suggests a testing ground approach, potentially gauging consumer response before wider global availability. the company’s appId is 134643510061773.
