Kinder Announces New Disney and Super Mario Collaborations for Kinder Surprise and Kinder Joy
Eighteen different Disney characters spanning franchises from Toy Story to Moana have arrived inside Kinder Surprise eggs nationwide just in time for Christmas.
Ferrero launched the nationwide rollout alongside a separate Super Mario collection aimed at tweens, featuring 23 toys and accessories tucked inside Kinder Joy eggs.
The new line-up also brings in Playmobil alongside Disney and Nintendo’s Super Mario for the brand-new collections. Azzurra Puricelli, Head of Marketing and New Business at Ferrero, stated that the company is thrilled to kick off its biggest season of collaborations.
Each Kinder Surprise egg contains one of 18 characters to collect, including favorites from Toy Story, The Incredibles, Aladdin, Peter Pan, Moana, Mickey Mouse, and Donald Duck. Rarer characters such as Hercules and Meg, Miguel and Hector, and Pinocchio and Geppetto are also included in the mix.
Meanwhile, Kinder Joy — the cocoa cream offering featuring two crispy wafer bites and a tiny paper spoon — houses Super Mario surprises aimed at tweens. Fans can collect 23 toys and accessories across Mario, Luigi, Princess Peach, Yoshi and friends, which include backpack hangers, pencil decorations, highlighters, paperclips, and figurines.
Social media users reacted enthusiastically to the reveal, with one follower writing, Simply love it!!
Parenting influencer Alyssa Jane called them the perfect gift, mum hack and afternoon pick me up for kids,
while Disney superfan Ayrton Guillaume showed off a complete haul of all 18 characters on Instagram, calling the collection quite awesome!
The collaboration is available in single eggs and three-packs and is scheduled to run until January 2027. Ms Puricelli noted, With two iconic eggs offering different ways to discover, play and connect, there’s a Kinder moment for every stage of growing up.