Chery Unveils Revolutionary Multi-Transformable SUV Born From Global Customer Collaboration
[CITY, DATE] – Chery today launched a groundbreaking 7-seater multi-transformable SUV, a vehicle uniquely shaped by direct input from its future customers across the globe. The new model, designed for extreme exploration and adventure, boasts an innovative “6 = 1” formula, offering six distinct configurations thanks to a flexible seating arrangement and quick-release rear panel.
The vehicle’s advancement marks a important shift towards co-creation, with Chery actively involving users in the design and definition process.Representatives from Indonesia,Chile,and Malaysia shared personal stories at the launch event,detailing their needs and aspirations for a modern vehicle – focusing on themes of family,work-life balance,and personal expression.
These insights directly influenced Chery’s product development philosophy. The SUV features a wheelbase extended to 2,900 mm, achieving a segment-leading space utilization rate of 69.5% in its 7-seater configuration. It also transforms into a double-row pick-up with 600L of loading volume, complete with modular anchor points, and an “eco-camping mode” integrating a smart power system, side awning, and insect protection.
Beyond versatility, the SUV is built for rugged performance, offering a 700 mm fording capacity and professional-grade off-road angles.
“today, I am proud to announce that we have developed this new vehicle, which we co-created and co-defined with our users around the world, meeting all the expectations of our customers,” stated Zheng Songzhi.
This launch underscores Chery’s commitment to a customer-centric approach, demonstrating how direct user feedback can drive innovation and deliver vehicles tailored to real-world needs. The multi-transformable SUV represents a new era in automotive design, prioritizing adaptability and freedom for a diverse range of lifestyles.
