Apple is preparing to launch an advertising initiative within its Maps request, possibly as early as iOS 18, according to a report by Bloomberg. The move marks Apple’s expansion into advertising beyond its App Store,seeking new revenue streams while navigating concerns about user experience.
The advertising program will be carefully managed to avoid appearing exploitative,Bloomberg sources indicate. Apple reportedly aims to integrate ads seamlessly into search results within Maps,labeled as “sponsored” listings.This strategy mirrors Amazon’s approach to advertising on its platform-where Amazon has reportedly doubled revenue from ads-and reflects a broader trend among tech companies to monetize their user bases through advertising. Apple must ensure the initiative doesn’t come across as an “unseemly money grab,” according to Bloomberg.
The initial focus will be on local businesses, allowing them to promote themselves to users searching for nearby services. This could include restaurants, shops, and other points of interest. The rollout is expected to begin with search results, with potential expansion to other areas of the Maps app in the future.
