Streaming Services See Surge in Ad-Supported Subscribers, Projected to Reach 200 Million by 2027
Despite the proliferation of streaming platforms like Netflix, Amazon Prime Video, Disney+, and HBO Max, the adoption of ad-supported subscription tiers is rapidly increasing. According to data from consultant Antenna, the number of ad-supported streaming subscribers in the United States has reached 100 million in 2024 and is forecast to double to 200 million by 2027, as projected by Antenna director Omar karim.
this growth indicates a willingness among consumers to accept advertising in exchange for lower subscription costs, a strategy increasingly employed by major streaming providers to bolster revenue and attract a wider audience.
Source of the article
(Los Angeles)
The giant of the west coast. Created in 1881, it is the most on the left of the daily newspapers in the country and the great specialist in social subjects and the entertainment industry.
It was not until the 1940s that he became the first daily newspaper in Los Angeles. Owned by Californians from the outset, the title has been bought in the year 2000 by the Tribune group – owner of the Chicago Tribune. In 2018,the Los Angeles Times biotechnology is sold to a billionaire,Patrick Soon-Shiong.
After years of falling sales,waltz of editorial directors and cups in the workforce,this former surgeon intends to relaunch the title and make him take the digital train. With a very ambitious objective: 5 million digital subscribers. A challenge while the Los Angeles Times In early 2019 account approximately 150,000.
