Chili’s ‘Wicked‘ Margaritas Spark Online Frenzy
Chili’s Grill & Bar is captivating fans of the “Wicked” musical with a limited-time menu featuring themed margaritas, triggering a wave of reactions across social media.The resturant chain launched the drinks in conjunction with the highly anticipated film adaptation of the Broadway hit, offering two distinct cocktails – the “Glinda” and the “Elphaba” – each inspired by the iconic characters.
The buzz surrounding the margaritas extends beyond their unique flavors and presentation. Customers are sharing their experiences – and sometimes warnings – online,lamenting distance from participating locations,budgetary constraints,or the potent effects of the drinks. The campaign taps into the fervent fanbase of “Wicked,” creating a viral moment for Chili’s as the film’s November 27th release date approaches.
The “Glinda” margarita features a light pink hue, made with Gray Goose vodka, elderflower liqueur, white cranberry juice, a splash of grenadine, and a hint of ruby red grapefruit, topped with soda water and garnished with a pink wand swizzle stick. The “Elphaba” margarita boasts a dark green color, blending tequila, Midori, blue curaçao, and a splash of pineapple juice, finished with a black sugar rim.
Social media users are documenting their attempts to secure the sought-after beverages. Some express frustration over travel distances to the nearest Chili’s, as one user shared on X (formerly Twitter) November 11th. others cite financial limitations preventing a purchase, according to a november 9th post also on X. A November 7th X post humorously lamented being left out of the margarita craze.
Beyond accessibility, some customers have noted the drinks’ strength. TikTok user Carolina A. shared a video on November 13th warning that the margaritas are “truly wicked,” recounting advice to limit consumption to two, while praising the “Glinda” as the superior choice. Another TikTok user, @imkylethorn, posted a video on November 11th echoing the sentiment, noting the drinks’ potency.
