Apple Enhances Child Safety Features on iOS

Age ratings expanded with content filters for safer digital experiences.

In a move to bolster child safety, **Apple** is introducing enhanced features within its iOS ecosystem, giving parents more robust controls and safer online environments for kids.

Expanded Age Rating System

To give parents more options in application selection, **Apple** is broadening the age rating system within the App Store. Five age categories will now exist, including additional tiers for adolescents: 13+, 16+, and 18+.

Parents can now more effectively manage which apps their children can access, and automatically block applications that don’t align with their child’s age.

Content Detection and Filtering

New technologies are being incorporated to detect inappropriate content within images and videos, across both FaceTime and photo albums.

Powering this is the sensitivecontentantanalysis system, designed to make the digital space safer for younger users.

This content filtering arrives as online safety for children remains a significant concern for parents globally. A recent study by the Pew Research Center found that 62% of parents are concerned about the content their children are exposed to online (Pew Research Center 2020).