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Tim cook Celebrates Chilean Photographer’s iPhone Imagery
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Apple CEO tim Cook recently acknowledged the artistic contributions of a Chilean photographer,Nay Jiménez,showcasing her work on World Photography Day. This follows Cook’s previous praise of Chile‘s impact on Apple’s financial performance, reported at $95.4 billion in revenue. The recognition underscores the growing influence of mobile photography and Apple’s commitment to celebrating global talent.
A Chilean Artist on the World Stage
Cook, 64, took to social media to commend photographers for sharing their perspectives through the iPhone. He specifically highlighted a vibrant photograph by Nay Jiménez, praising its striking colors. “The colors of this photo of Nay Jiménez are so vibrant,” Cook stated in his post.
Jiménez, a 35-year-old Lifestyle photographer and founder of Fruta Studio, expressed her surprise and delight at the acknowledgement. “I’m in… I can’t believe it. I hadn’t heard,” she shared wiht La Tercera.She noted she received a direct notification about the mention from Apple.
Did You Know? Nay Jiménez initially pursued photography after the launch of Instagram in 2010, purchasing her first iPhone specifically to access the platform.
From Advertising to Art: Jiménez’s Journey
Jiménez’s passion for photography blossomed with the advent of Instagram. She transitioned from a career in advertising to dedicate herself fully to her artistic vision. “When Instagram appears it seemed to me that it was the best request in the world,” she recalled. “I decided to give up advertising and start dedicating myself to photography.”
Her visual influences include British photographer Martin Parr, American artist David LaChapelle, and filmmakers Sofia Coppola and wes Anderson. “for me it is like the master of color and it is also something that characterizes my work,” she explained, referencing Anderson’s distinctive style.
The Story Behind the Image
The photograph featured by Cook was taken during a vacation with Jiménez’s eight-year-old daughter in Chañaral de Aceituno, Chile. The image captures a tender moment after a swim in the ocean, with Jiménez wrapping her daughter in a blanket against the wind.”I really like it as it is indeed a very nice moment,” Jiménez said. “It is also a very magical place in Chile.”
iPhone Photography: A Professional’s Perspective
Jiménez emphasizes the iPhone 16 Pro’s capabilities, notably its excellent sensitivity and image stabilization.”It has very good sensitivity and super good stabilizer,” she noted. She also prefers shooting in RAW format for greater editing flexibility. “I edit everything on the phone,” she added, utilizing apps like VSCO and Tezza.
Pro Tip: Shooting in RAW format preserves more image data, allowing for greater control during post-processing and color correction.
having previously worked as an ambassador for another phone brand, Jiménez believes the iPhone delivers a more authentic and faithful depiction of reality. “the iPhone does not adorns the photo like other devices,” she explained. “It shows you the details as they are.” This aligns with research suggesting that smartphone cameras are increasingly capable of producing professional-quality images (Adobe, 2023).
| Feature | iPhone Advantage (Jiménez’s View) |
|---|---|
| Image Stabilization | Superior, reducing the need for tripods |
| Color Accuracy | More faithful to reality, less artificial enhancement |
| RAW Format Support | greater editing flexibility and control |
| Sensitivity | Excellent performance in low-light conditions |
Capturing the Essence of a Moment
For Jiménez, photography is about capturing the energy and emotion of a moment. “I think that is how lovely the iPhone of being able to portray well at the time how the clouds of the background are seen,” she said. “It is our eye, it is our intuition, it is our sensitivity.” What kind of stories do you hope to tell through your own photography?
She encourages aspiring photographers to focus on observation and presence, rather than solely relying on expensive equipment. “I don’t need the best camera to take a good photo,” she asserted.”it has to do with observing and being in an image.”
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