Here’s a breakdown of the key product launches and trends mentioned in the text:
1. COSRX‘s Hair Fortification Research:
Trend: “Skinification of hair” – applying skincare expertise to scalp and hair care.
Product/Ingredient: PEPTIDE-132 (Tripeptide-132 HCl)
What it is: A patented tripeptide developed by COSRX’s R&D team.
Purpose: Targets and rebuilds damaged keratin.
Claimed Benefits: Reduces breakage, improves elasticity and manageability, restores bounce, softness, and glossiness.2. Face dunk’s Facial Ice Therapy Kit:
Trend: Reimagining customary beauty practices with innovation.
Product: Facial Ice Therapy kit
Purpose: Resolves issues with existing DIY facial ice methods.
Innovation: Patented, precision-engineered bowl with double-wall insulation, ergonomic tilt, and spill-resistant design. Complementary Product: Glow Drops (skincare products powered by microbiome-supportive, skin-enhancing actives for cold conditions).
Underlying Practice: cryotherapy (known for reducing inflammation, tightening pores, revitalizing skin).
3. Neopharm’s Summer Body Care Launches:
Trend: Targeting specific seasonal body care needs.
Brand 1: Atopalm
Product: Mild & Soothing Feminine Cleanser
Purpose: Gentle care for the “Y-zone” in hot and humid weather.
Brand 2: Derma:B
Product range: Balance FIT
Purpose: Helps “create a balanced body line” for concerns like swelling and cellulite.
4. Shiseido’s upgraded ULTIMUNE Serum:
Trend: Leading the anti-aging market with advanced technology and sustainability.
Product: Upgraded ULTIMUNE Serum
Claim: Can slow the skin aging cycle.
Key Technology: Power Fermented Camellia+
Sustainability: Eco-friendly packaging.
Ideology: Aims to change the concept of aging by suggesting it can be slowed down irrespective of age.5. CUTISÉ and Astaxanthin:
Trend: Capitalizing on under-tapped, potent ingredients for streamlined skincare.
Ingredient: Astaxanthin
Key Feature: Substantially more powerful than widely used antioxidants.
Claimed Benefits (when formulated properly): Improves skin hydration, texture, and tone; works at a deeper level to address root causes of skin aging.
Brand: CUTISÉ (launched in 2024)
Mission: develop a streamlined system grounded in clinical science, using potent, multifunctional ingredients.
In essence, the text highlights a movement towards more scientifically backed, targeted, and frequently enough multi-functional beauty products, with brands leveraging innovative ingredients and technologies to address specific consumer concerns and trends.
