Apple is discontinuing Clips,its video-editing application designed for quick social media content creation. The company announced it has ceased updates to the app and removed it from the App Store for new users.
Launched in 2017, Clips provided a suite of editing tools specifically tailored for platforms like instagram and TikTok. While offering innovative features at its debut, many of these capabilities have as become commonplace within social media apps themselves, leading to limited adoption. Current users on iOS and iPadOS can still access Clips, but Apple has not specified a timeline for when that access will end. The company advises users to preserve existing projects by saving videos to their photo libraries or choice storage locations.
Apple’s support page clarifies that individuals who previously downloaded the app can still redownload it through their Apple account. However, the end of advancement signals a shift in Apple’s video strategy, possibly focusing resources on editing features within its broader iMovie and final Cut Pro ecosystems. The discontinuation impacts a niche group of users who favored Clips’ streamlined interface and social-focused tools, leaving them to explore alternative video editing options.
