New Workshop Aims too Equip church Institutions for TikTok Engagement
A extensive workshop is set to guide church institutions and professionals in strategically and responsibly leveraging TikTok, a platform increasingly used by younger demographics. The training will delve into TikTok’s nature as a social medium,highlighting its journalistic and educational potential,and will provide practical strategies for engaging with youth audiences.
FaithTok Workshop Content Overview
Table of Contents
Understanding TikTok: Culture, Mechanisms, and Dynamics
- Exploration of TikTok’s algorithmic and cultural workings.
- Analysis of dominant content trends and their underlying reasons.
- Implications for effectively reaching and connecting with young target groups.
navigating Opportunities and Challenges
- TikTok as a journalistic tool: examining best practices and potential pitfalls.
- Focus on credibility, the platform’s speed, and visual communication.
- Strategies for integrating TikTok effectively into editorial and institutional plans.
Media education Perspectives
- tiktok as a learning environment: informal education and media literacy advancement.
- Potential for civic education,general learning,and fostering participation.
- Addressing risks such as disinformation, addictive usage patterns, and algorithmic biases.
Developing Strategies for Church Institutions
- Target audience analysis and the creation of relevant content formats.
- Establishing editorial processes for TikTok: defining roles, workflows, and necessary tools.
- Fostering collaboration between media and educational departments.
- Consideration of ethical implications in TikTok usage.
Practical Application and Discussion
- Case studies of successful TikTok channels.
- Guidance on developing original TikTok content formats.
- An open forum for discussing the requirements for sustainable TikTok initiatives.
Target Audience for the FaithTok Workshop
This workshop is designed for publicity officers, social media managers, editors, media educators, teachers, representatives of educational institutions, and anyone seeking to connect with young people through digital channels.
TikTok Workshop for Adults
📅 wednesday, September 24, 2025
🕓 4:30 p.m.- 7:30 p.m.
📍 Campus communication, creative room, Birkerstraße 22, Munich
💶 Participation fee: €40 (includes pizza, drinks, and handouts); €25 reduced rate for students.
Who Should Attend?
Professionals working within church organizations, public relations, or media fields who are interested in understanding:
- The operational mechanics of TikTok.
- How communities, associations, or institutions can establish a presence on the platform.
- Suitable content strategies for church-related storytelling.
Workshop Offerings:
- Informative presentations and interactive discussions.
- Sharing of experiences and practical learning opportunities.
- Hands-on exercises conducted in a video studio environment.
- Introduction to essential tools and techniques for content creation.
- A comprehensive handout featuring a TikTok glossary, content ideas, and tips for ongoing implementation.
