Bad Bunny to Headline Super Bowl LXI Halftime Show
bad Bunny will perform during the halftime show of Super Bowl LXI in February 2026, marking a historic moment as the first primarily Spanish-language artist to headline the event. The performance will take place at Levi’s Stadium in Santa Clara, California, approximately 70 kilometers south of San Francisco.
The selection of Martínez Ocasio, known professionally as Bad Bunny, underscores the growing influence of Latin music in the United States and globally. The final decision regarding the Super Bowl performer relies heavily on Jay Z, whose company, Roc nation, has been involved in organizing the halftime show since 2020. While performers do not receive financial compensation, all production and staging costs are covered. Jay Z stated, “What Benito has done and continues to do for Puerto Rico is truly inspiring. We are honored to have him on the biggest stage in the world.”
The Super Bowl halftime show typically lasts just under 13 minutes, demanding a concise and impactful performance featuring a mix of an artist’s biggest hits and potential collaborations. Bad Bunny previously appeared as a guest performer during Shakira and Jennifer Lopez’s 2020 Super Bowl LIV halftime show in Miami.
The Super Bowl halftime show has become the most-watched television event in recent U.S. history.In 2024, the game attracted 123.4 million viewers, with peaks reaching 202 million. This year, 2025, viewership climbed to 127.7 million, and Lamar’s performance reached a record 133.5 million. Audiences will eagerly await February 2026 to see how Bad Bunny’s performance in Spanish impacts viewership numbers.
