Apple to Integrate Google’s Gemini AI into Siri, Signaling Major Shift in AI Strategy
CUPERTINO, CA – November 6, 2024 – Apple is poised to considerably upgrade its Siri virtual assistant by leveraging a customized version of Google’s Gemini AI model, according to a new report from Bloomberg.The move marks a notable collaboration between the tech giants and a strategic step for Apple as it races to enhance its AI capabilities.
The partnership will see Apple reportedly paying Google approximately $1 billion annually for access to the advanced AI technology. This integration will power Siri’s ability to generate summaries and handle complex planning tasks, features currently lagging behind competitors. While Apple will run the Gemini model on its own Private Cloud Compute servers, the company intends to continue developing its own in-house AI models with the long-term goal of potentially replacing Gemini altogether.
Apple CEO Tim Cook revealed last week that the revamped Siri is slated for release next spring, alongside continued exploration of third-party AI integrations with Apple intelligence. The Gemini model Apple is adopting boasts 1.2 trillion parameters – a measure of its complexity – substantially exceeding the 150 billion parameters of the cloud-based Apple Intelligence model. This increased scale is expected to deliver a more refined and responsive user experience.
Despite the Google deal,Apple remains committed to its own AI research and advancement. The company’s ultimate ambition is to create proprietary AI technology capable of surpassing current offerings, ensuring long-term control and differentiation in a rapidly evolving market. this dual-track approach allows Apple to quickly improve Siri’s functionality while together investing in its future AI independence.
