APEC Summit Highlights Cultural Exchange as Diplomacy Unfolds in South Korea
GYEONGJU, SOUTH KOREA – The recent Asia-Pacific Economic Cooperation (APEC) summit in South Korea wasn’t solely focused on trade and economic policy; it also provided a stage for notable cultural exchanges that captured global attention, blending diplomatic protocol with popular Korean trends. From gold-themed gestures to a spotlight on K-beauty and the nation’s culinary staples, the summit offered a unique glimpse into Korean culture’s growing influence on the international stage.
the summit’s cultural moments underscored South Korea’s strategic efforts to leverage its “soft power” – its cultural appeal – alongside its economic and technological advancements. These interactions, while seemingly minor, reflect a broader trend of cultural diplomacy becoming increasingly vital in international relations, fostering goodwill and strengthening ties between nations.
President Lee Jae Myung catered to former U.S. President Donald Trump’s known affinity for gold, presenting him with a gold tie and a gold-themed dessert. The gesture, however, sparked criticism within the United States, with protesters decrying what they perceived as a “king-like” display and social media users circulating memes mocking the presentation.
Beyond the gilded gestures, the summit also showcased South Korea’s booming beauty industry. Karoline Leavitt,the white House press secretary,shared her “K-beauty haul” on Instagram,featuring cleansing oils,face masks,and other skincare products,highlighting South Korea’s reputation for advanced skincare and dermatological treatments.This year’s APEC summit even included a “K-Beauty Pavilion” for delegates to experience the latest Korean skincare trends.
The summit’s cultural moments extended to the culinary realm as well. Nvidia CEO Jensen Huang, while announcing plans to supply 260,000 advanced chips to South Korea, also indulged in “chimaek”-fried chicken and beer-a beloved Korean pairing. His dinner with Samsung Chairman Lee Jae-yong and Hyundai Motor Group Executive Chair Chung Eui-sun at the popular restaurant Kkanbu, known for its appearance in the hit series “Squid Game,” drew significant attention and symbolized cooperation in artificial intelligence and chipmaking.
Fried chicken remains a staple of South Korean cuisine, enjoyed in various settings, from family gatherings to livestreamed “mukbang” events, frequently enough accompanied by beer during sporting events. The cultural exchanges at APEC demonstrate South Korea’s growing confidence in showcasing its unique identity and its ability to blend diplomacy with its vibrant cultural landscape.
