Colombian Comedian’s Chicken Critique Sparks National Debate
BOGOTÁ, COLOMBIA - A recent video by Colombian comedian Rubigol has ignited a heated national debate over the country’s beloved fried chicken brand, Frisby, and its place alongside international competitors. Rubigol’s initial assessment that Frisby doesn’t measure up to other options sparked immediate backlash, but his subsequent clarification-and playful jabs at his critics-have only intensified the discussion.
The controversy arrives at a sensitive moment for Frisby, which is currently embroiled in a legal battle over its brand name in Spain. Beyond a simple taste test, the debate taps into a deeper cultural sentiment surrounding national pride and the defense of Colombian brands in the face of globalization. The incident highlights the symbolic weight of seemingly everyday products and the power of social media to amplify cultural conversations.
Rubigol initially questioned Frisby’s quality, stating it wasn’t “better” than other chicken options. he later elaborated in the same video, conceding that while the chicken itself might not be superior, the complete Frisby experience-including its signature fristierno breading, toast, and sauce-held a nostalgic appeal.”If we eat the fristierno and put that little toast and that little sauce on it, I think the fristierno wins,” he said, acknowledging the brand’s unique appeal. He also referenced being frequently “canceled” by a perceived “chicken union” for voicing his opinions.
The debate extends beyond mere preference, as Frisby represents a significant cultural touchstone for many Colombians. The timing of Rubigol’s comments, coinciding with the company’s legal dispute in Spain, has amplified the emotional resonance of the discussion, fueling a sense of defending a national icon. Whether Rubigol’s critique was a calculated move or a spontaneous observation, he has successfully reignited public conversation about Colombian chicken-and the cultural meaning it holds.
