South african Fruit & nut Exports Surge, Reaching $2.7 Billion Despite U.S. Trade Barriers
JOHANNESBURG – South African fruit and nut exports climbed to US$2.7 billion in the first half of 2025, marking a 13.3% increase from the US$2.3 billion recorded in the same period of 2024, according to data compiled from the World Trade organisation, the UN Conference on Trade & Growth, and the International trade Center. The growth demonstrates the resilience of the sector despite ongoing tariff challenges in key markets like the United States.
While the EU remains the dominant destination for South African produce, accounting for 38% of exports (US$1.03 billion), strong gains are being made in Asian markets (26%, or US$714 million) and a steady demand continues from the UK (14%, or US$376 million). The Americas represent 9% (US$235 million) of exports, and Africa takes 6% (US$169 million).This expansion comes as South African producers navigate increased competition in the U.S.due to existing tariffs, putting them at a disadvantage compared to Southern Hemisphere rivals.
Within the EU-27, the Netherlands is the primary importer, receiving 75% of South African fruit and nut shipments, followed by Germany (8%), Portugal (4%), and Italy and Spain (3% each). A significant portion of specific products are directed towards the EU and UK, including 88% of avocados, 75% of dried grapes, 72% of dates, and 71% of fresh grapes.
Asia’s import landscape is led by the UAE (28%), China (13%), Saudi Arabia (8%), india (8%), and Malaysia (7%). Key exports to Asia include 98% of macadamias in shell, 85% of fresh strawberries, and 70% of raspberries, blackberries, and mulberries. The Americas are largely supplied by the USA (52%) and Canada (47%),with exports including 28% of shelled macadamias and 22% of dried apricots. In Africa, nigeria is the largest buyer (17%), followed by Botswana (10%) and Senegal (8%).
top-performing products by value in the first half of 2025 were apples (US$371 million), lemons (US$278 million), mandarins (US$229 million), pears (US$191 million), and oranges (US$147 million).
The National Agricultural Marketing Council (NAMC) notes that while the Americas market has grown in importance over the past decade, Canada remains a viable option contingent on future U.S. trade policy.
For more information,contact:
Thabile Nkunjana
National Agricultural Marketing Council
Tel: +27 (12) 341 1115
Email: [email protected]
www.namc.co.za
