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Fishing Innovation at Canton Fair: Reels in New Markets
Guangzhou — May 14, 2024 — The 137th Canton Fair in China highlighted the remarkable transformation within the fishing industry. From May 1-5, 2025, the fair showcased innovative fishing equipment, designed to attract international buyers. This event connected manufacturers with new opportunities. For expert insights into the future of angling,read on.
Fishing’s Transformation: Innovation Reels in New Markets at the Canton Fair
In a world where niche hobbies are rapidly gaining mainstream appeal, the fishing industry is experiencing a significant evolution. Once considered a pastime for older generations, fishing has transformed into a technology-driven sector, prompting manufacturers to broaden their reach beyond specialized professional circles. The china Import and Export Fair (Canton Fair) has emerged as a key platform for these manufacturers to connect with new markets and global buyers.
beyond the Basics: Innovation on Display
At the 137th Canton Fair, held May 1-5, 2025, the Sports, Travel, and Recreation products section showcased a wide array of fishing equipment, ranging from affordable basic rods to advanced electronic floats and specialized gear for deep-sea and ice fishing. The message was clear: modern angling emphasizes precision, innovation, and an enhanced outdoor experience.
Did you know? The global fishing equipment market is projected to reach billions of dollars in the coming years, driven by technological advancements and increasing participation in recreational fishing.
Spotlight on Innovation: Ice Fishing and Beyond
Taizhou Source One International Co., Ltd. demonstrated this evolution with its series of ice fishing products, including electric ice augers capable of quickly drilling through ice, even in sub-zero conditions. This innovation enhances efficiency and safety, making ice fishing more accessible.
Our ice fishing line is already popular in the U.S., Canada, and Russia.Now, we’re looking to enter the Northern European market, and the Canton Fair is a platform for such opportunities.
Stella Wang, Sales Manager at Source One
Kayaks and effortless Angling
Fujian Doofar Outdoor Sporting Goods Co., Ltd., a manufacturer of yachts and water sports equipment, is capitalizing on the fishing boom with its fishing kayaks. The company featured two models at the Fair: a durable hard-shell kayak and an inflatable pedal-powered version, both designed for ease of use.
Fishing should be about enjoyment,not complexity. While our primary markets are the U.S. and Australia, the Canton Fair allows us to connect with broader customer bases and high-profile buyers, helping us tap into new regions.
Daniel Shen, Sales Manager at Fujian Doofar Outdoor Sporting Goods Co., Ltd.
Pro tip: When choosing a fishing kayak, consider factors such as stability, storage capacity, and propulsion method (paddle, pedal, or motorized) to match your fishing style and environment.
Bait Boats and Belt and Road Expansion
Guangdong Boatman Electronics Co., Ltd., traditionally focused on the European market, debuted at the Canton Fair to expand into Belt and Road Initiative countries.The company’s bait boats attracted significant attention, demonstrating the Fair’s effectiveness in showcasing niche innovations. On the first day alone, the product generated sample requests from customers in Germany, Australia, and Mauritius.
Canton Fair: A Gateway to Global Markets
As niche products gain global traction, the Canton Fair has proven to be a valuable platform for manufacturers seeking to expand beyond traditional boundaries.By connecting brands with international buyers, the Fair helps emerging segments like advanced fishing gear find new markets and navigate the evolving global consumer landscape.
