Here’s a breakdown of the key information from the provided text:
Main Event:
Mipcom: The 41st edition of this global TV trade fair will take place in Cannes from October 13-16.
Key Focus/Guest:
YouTube: YouTube will be a prominent feature at Mipcom, celebrating its 20th anniversary.
YouTube’s Presence at Mipcom:
Keynote: Pedro Pina, VP of YouTube for Europe, the Middle East, and Africa, will deliver a headliner keynote.
Hospitality: A branded YouTube Space will be available in the Cannes Palais.
Workshops & Events: YouTube will host multiple professional workshops and events at both Mipcom and the Mip junior market (October 11-12).
Reasons for YouTube’s Prominence:
TV Viewing Dominance: YouTube accounts for a meaningful portion of TV viewing in the US (12.8% in June, surpassing Netflix’s 8.3%).
Shifting Consumption: Over-the-air broadcast networks now account for less than 20% of total viewing.
Advertising Trends: More than half of content-driven ad dollars are expected to go to creator-driven platforms like youtube.
Strategic Move: youtube sees the Mipcom partnership as a way to strengthen international TV collaborations and showcase its role in supporting media companies in a changing content landscape.
Mipcom’s Evolution:
Broadening Focus: Mipcom is expanding to include YouTube’s “creator economy” to become a meeting point for online video and traditional TV.
New Initiatives:
BrandStorytelling: The first international edition of this brand-funded programming summit will be held at Mipcom (October 13-14).
Mip Creative Hub: The producers hub (co-production and co-financing center) is being rebranded.
Mipcom’s Goal:
To be the global platform that brings together content creators, digital studios, platforms, and brands with major players in the television and streaming entertainment industry.
