Pop superstar Taylor Swift is challenging a trademark application by bedding company Cathay Home Inc. For the phrase “Swift Home,” arguing the branding could mislead consumers into believing she has endorsed their products.
The opposition, filed with the U.S. Patent and Trademark Office (USPTO) on Wednesday, centers on the stylistic similarity between Cathay Home’s cursive “Swift” logo and Swift’s own trademarked signature. Swift’s legal team, TAS Rights Management LLC, contends the resemblance creates a “false association” and attempts to capitalize on the singer’s “goodwill and recognition,” according to filings detailed in reports from Reuters and the BBC.
Cathay Home, a New York-based company selling bedding through major retailers including Bed Bath & Beyond, Target, and Nordstrom, applied for the “Swift Home” trademark in May 2025, seeking to cover items such as pillows, mattresses, and sheet sets. Swift’s company argues the logo’s design, particularly the swoosh of the “S” and the flowing script, closely mirrors her signature, which was first federally trademarked in 2009.
The singer-songwriter has built an extensive intellectual property portfolio, with over 300 trademarks securing her name, initials, album titles, and even song lyrics. She currently holds federal trademarks protecting the leverage of her name on a wide range of goods, including bedding, clothing, and products related to her music, as reported by the BBC.
The case is now before the Trademark Trial and Appeal Board. Cathay Home has been given 60 days to file a response, with a deadline of April 12. A full schedule has been laid out, extending into 2027, including the possibility of an oral hearing in September 2027, according to documentation reviewed by USA Today.
Trademark attorney Josh Gerben, who first reported the opposition, noted that while Swift has been active in securing trademarks, she has brought relatively few formal challenges compared to other celebrities of her stature. “Normally, somebody that has as much invested in IP as Taylor does, we would spot more activity at the Trademark Office,” Gerben told Reuters.
Swift’s latest album, ‘The Life Of A Showgirl,’ released in October 2025, was the best-selling album of the year in the UK, marking the first time an artist has topped the annual charts for consecutive years with different albums since ABBA in 1977. She was recently inducted into the Songwriters Hall Of Fame, becoming the youngest female artist to receive the honor, and has collaborated with a star-studded cast including Graham Norton and Cillian Murphy for a new music video.
Neither Swift’s representatives nor Cathay Home have publicly commented on the trademark dispute as of Friday, February 13, 2026.
