Bengaluru, India – Technology company Nothing has opened its first retail store outside of London, debuting the location in Bengaluru, India, on Saturday. The two-story store will showcase the company’s products, including those from its more affordable sub-brand, CMF, and offer customers hardware purchases, merchandise, and customization options.
The opening reflects the importance of the Indian market to Nothing, which has seen rapid growth in the region. According to analyst firm IDC, Nothing held over 2% market share in Indian smartphones last year and was the fastest-growing brand in the country during the second quarter of 2025, experiencing 85% year-over-year shipment growth.
“We wanted to create a fun space,” said Carl Pei, co-founder and CEO of Nothing. “It’s kind of inspired by all the parts that are related to the brand. For instance, the factory: if you buy a product, there’s like a production line where the product comes out. We also present machines where phones go through testing, like USB port testing or water resistance testing. So we just wanted to bring that world together.”
The Bengaluru store will feature products from both Nothing, which targets a more niche market with higher price points, and CMF, which aims for broader appeal. Pei emphasized that CMF products are not simply rebranded items, but receive the same level of design consideration as Nothing’s flagship devices. CMF is headquartered in India and operates through a joint venture with Optiemus, a local original design manufacturer.
Nothing’s expansion into brick-and-mortar retail follows a trend among hardware companies seeking to establish a stronger presence in India. Apple is scheduled to open its sixth retail store in the country this month, located in Borivali, Mumbai.
The company plans to open additional stores in Tokyo and New York, though specific timelines for those openings have not been announced. Nothing raised $200 million in Series C funding last year at a $1.3 billion valuation, led by Tiger Global, with participation from investors including GV, Highland Europe, EQT, Latitude, I2BF, and Tapestry. To date, Nothing has raised a total of $450 million.
