Former Aviva CEO David Barral Dies in Aston Martin crash
LEEDS, UK – David Barral, 63, former chief executive of Aviva, Britain’s largest insurer, died in a crash involving his Aston Martin in North Yorkshire on October 16, 2025. Police are investigating the incident, appealing to the public for dashcam footage related to the extensive damage.
Barral’s death marks a significant loss for the British insurance and investment sectors, where he held prominent leadership positions for decades. He is survived by his wife and three children. The tragedy has prompted an outpouring of grief from former colleagues and underscores the fragility of life, even for those who have reached the pinnacle of their careers. Authorities continue to investigate the circumstances surrounding the accident.
Prior to the crash, Barral had recently served as an advisor to the investment company Harwood Capital, following a directorship at LV=. He rose through the ranks of the financial industry, beginning his career as a door-to-door salesman before leading Aviva, as he detailed in previous interviews with the Daily Mail.
Aviva released a statement through a spokesperson, expressing the company’s sorrow. “Our thoughts go out to the family at this incredibly challenging time. David’s efforts were invaluable,” the spokesperson said to The Telegraph.
north Yorkshire Police shared a tribute from Barral’s family: “We are completely devastated by the loss of this splendid man. Rest in peace David, we will miss you so, so much. You will always fill our hearts. We love you.”
Police are requesting anyone with relevant information, particularly dashcam footage, to come forward to assist with the ongoing inquiry.
