Influencer Marketing Boom: Tyrol’s Content Creation Scene

Tyrol‘s Digital Stars: Beyond the filters, a World of Entrepreneurship

In an era where online presence translates to tangible success, the work of content creators is often misunderstood. Sarah Ager,a prominent figure in the digital space,sheds light on the multifaceted nature of her profession. “You think about the content, film, cut, post, post, take care of comments and messages and also do all organizational tasks,” she explains, highlighting the extensive workload. Ager notes the tendency for “women-heavy industries” to be dismissed, but firmly asserts that successful influencers are “strategically thinking, clever entrepreneurs.” She emphasizes that achievement in this field is rarely accidental, but rather the result of “notably hard work.”

Spotlight on Tyrol’s Top Content Creators

Fabio Wibmer

• Audience: 12.7 million*
• Engagement Rates: IG 1.74%, TT 14.08%

Hailing from East Tyrol, Fabio Wibmer is renowned for his breathtaking mountain bike and trial stunts. His social media platforms offer followers an exclusive look behind the scenes, showcasing training sessions and action-packed travel adventures. Wibmer has also ventured into entrepreneurship, launching his own brands focused on sports apparel and cycling accessories.

anna Strigl

• Audience: 4.6 million*
• Engagement Rates: IG 0.43%, TT 6.03%

Anna Strigl engages her audience with content spanning beauty, family, and lifestyle. Beyond her digital footprint, she has authored a book titled “anna’s Haircare-Hacks” and participated in various reality television programs, including the Netflix series “Too Hot to Handle: Germany.”

Peter Mairhofer

• Audience: 1.1 million*
• Engagement Rates: IG 1.87%, TT 17.11%

Peter Mairhofer, a model and content creator from Thaur, inspires his followers with a blend of fitness, fashion, and outdoor pursuits. His remarkable physique and distinct Austrian accent in English-language videos have earned him the playful moniker of the “next arnold Schwarzenegger.”

Matthias Aichner

• Audience: 1 million*
• Engagement Rates: IG 0.46%, TT 6.46%

Known as the “Tyrolean Schmäh,” matthias Aichner entertains his audience with a mix of humor, music, and relatable everyday observations.Alongside his wife Marina, he creates short sketches that humorously depict common situations and Tyrolean stereotypes.

Michelle Daniaux

• Audience: 271,800*
• Engagement Rates: IG 1.89%, TT 3.24%

Michelle Daniaux is an influencer and reality television personality who gained recognition through her appearances on shows such as “Temptation Island,” “Ex on the Beach,” and “prominently separated.” Her social media channels provide personal glimpses into her life, travels, and relationships.